Experience

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BALENCIAGA’S "TRANSPARENT SUMMARY" SHOWS THE BRAND’S TRUE AND SPONTANEOUS WILLINGNESS TO PROTECT THE ENVIRONMENT

It is well known that the garment industry has become the second largest contributor to the global greenhouse effect and pollution sources, with natural resources such as forests, oceans and atmosphere under immense pressure from continuing high saturation production. With consumers becoming more environmentally conscious, it has been a concern for fashion brands in recent years to achieve the original quality of ready-to-wear garments at the lowest possible ecological cost.
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COLOMBO: Propose a Sustainable Lifestyle to Explore the Environmental Protection-oriented Path

Fashion manufacturing is now the world's second largest polluter after oil and the world's second largest water user. COLOMBO, as the creator of noble fabrics, has already started an inexhaustible exploration on sustainable fashion.
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Recycled Coffee Grounds Sneaker, A New Trend of Fashion and Environmental Protection

As report goes, Rens, a Finnish sneaker brand, started an online commercial fund-raising on August 3rd for its newly launched environment-friendly sneaker "Nomad", which is claimed to be completely made of coffee grounds and plastic bottles, and will not generate adverse effect on environment and climate in its production, packaging and transportation.
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From the podium uniform to carbon neutrality: ANTA's new racetrack

In Tokyo, all Chinese athletes stepping onto the podium will wear the uniform called "Champion Dragon Outfit". Launched by ANTA, the "royal" podium uniform for Chinese medal winners is now the fifth generation in Tokyo Olympics, from London Olympics, to Sochi, Rio, Pyeongchang, and Tokyo. The uniform serves for about 200 athletes when they receive their awards. ANTA Sports has become the third-largest sportswear company in the world, second only to Nike and Adidas.
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Clothing that integrates Design and Wearable Technology

A range of fashion items that integrates art and technology is launched!
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PLASTICITY, An Emerging Environmentally Friendly Brand in Japan, Turns Discarded Umbrellas into Fashion Items

How many plastic umbrellas are discarded in Japan every year? The answer is about 80 million handles, which is about 60% of the total population of Japan. Due to the difficulty in decomposing the plastic umbrellas made of materials like metal and plastic, incineration and burial are the only way to dispose of them.
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AUDI X STELLA MCCARTNEY, ECO FASHION REGENERATIVE DESIGN

"Design Shanghai", an Asia's leading international design gala, was solemnly held in Shanghai on June 3. As an exclusive sponsorship partner, Audi joined hands with the well-known fashion brand Stella McCartney for further joint co-creation under the theme of "Regenerative Design". This cooperation represented cross-border integration of bold and emotional fashion design with automobile industry, which not only vividly shown Audi's deep thinking on luxury mobile travel in the future, but also made Audi's "people-centered" brand transformation become more emotional.
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MUSCLE FABRIC FROM KOREAN SCIENTISTS: LIFT HEAVIER OBJECTS WITH LESS FORCE

KBS World Radio said that a group of local scientists has developed a fabric that serves as an "artificial muscle", which can do more things with little effort by sticking them on clothing.
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Shoe Brands: Trade in Old for New and Use Renewable Materials

At present global resources, energy consumption and environmental decay are increasingly grim, the fashion industry is committed to environmental protection and sustainable development. For example, sports brand Skechers popularizes the green environmental protection concept, and Rothy'S penetrates the sustainability into China with recycled plastic bottles.
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Myovolt uses wearable device with focal vibration technology to relieve athletes' muscle soreness

Using the products for ten minutes can reduce muscle and joint soreness by up to 70%.