It is well known that the garment industry has become the second largest contributor to the global greenhouse effect and pollution sources, with natural resources such as forests, oceans and atmosphere under immense pressure from continuing high saturation production. With consumers becoming more environmentally conscious, it has been a concern for fashion brands in recent years to achieve the original quality of ready-to-wear garments at the lowest possible ecological cost.
Fashion manufacturing is now the world's second largest polluter after oil and the world's second largest water user. COLOMBO, as the creator of noble fabrics, has already started an inexhaustible exploration on sustainable fashion.
As report goes, Rens, a Finnish sneaker brand, started an online commercial fund-raising on August 3rd for its newly launched environment-friendly sneaker "Nomad", which is claimed to be completely made of coffee grounds and plastic bottles, and will not generate adverse effect on environment and climate in its production, packaging and transportation.
In Tokyo, all Chinese athletes stepping onto the podium will wear the uniform called "Champion Dragon Outfit". Launched by ANTA, the "royal" podium uniform for Chinese medal winners is now the fifth generation in Tokyo Olympics, from London Olympics, to Sochi, Rio, Pyeongchang, and Tokyo. The uniform serves for about 200 athletes when they receive their awards. ANTA Sports has become the third-largest sportswear company in the world, second only to Nike and Adidas.
How many plastic umbrellas are discarded in Japan every year? The answer is about 80 million handles, which is about 60% of the total population of Japan. Due to the difficulty in decomposing the plastic umbrellas made of materials like metal and plastic, incineration and burial are the only way to dispose of them.
"Design Shanghai", an Asia's leading international design gala, was solemnly held in Shanghai on June 3. As an exclusive sponsorship partner, Audi joined hands with the well-known fashion brand Stella McCartney for further joint co-creation under the theme of "Regenerative Design". This cooperation represented cross-border integration of bold and emotional fashion design with automobile industry, which not only vividly shown Audi's deep thinking on luxury mobile travel in the future, but also made Audi's "people-centered" brand transformation become more emotional.
At present global resources, energy consumption and environmental decay are increasingly grim, the fashion industry is committed to environmental protection and sustainable development. For example, sports brand Skechers popularizes the green environmental protection concept, and Rothy'S penetrates the sustainability into China with recycled plastic bottles.