For the release of their second collection, which launched exclusively on QVC in early March, the brand blended certified organic cotton with TENCEL™ branded lyocell fibers to create an eco-chic home collection. Featuring sheet sets, pillowcases, pillows, robes and throw blankets, TENCEL™ Lyocell fibers included in the collection ensure durability and longevity whilst remaining gentle on the skin, making them the perfect choice for a good night’s sleep.
As Marci Zaroff, ECOfashion Corp Founder and CEO describes, “the Farm to Home brand offers no compromise in style or sustainability.” TENCEL™ Lyocell fibers, made from wood based cellulosic fiber, offer a naturally smooth touch and sheen that cannot be achieved from cotton alone, making them ideal for the collection. Building on her long-standing relationship with Lenzing, Marci has even trademarked the term ECOlyptus® to market TENCEL™ branded fibers for ECOfashion Corp brands, using it within the Farm to Home collection’s standout item, the Serenity “ECOlyptus” Reversible Waffle Comfy-Let & Sham Set, to give consumers a better understanding of the eucalyptus source of the fibers. Harold Weghorst, Vice President of Global Marketing & Branding, Lenzing AG, sees Marci as, “the frontrunner in sustainable fashion and home textiles” and this latest collection only serves to support both the TENCEL™ brand and ECOfashion Corp’s commitment to sustainability. Lenzing’s cutting-edge, eco-friendly technology and manufacturing process utilizes a blend of wood and pulp from sustainably managed forests to produce TENCEL™ Lyocell fibers. By reusing the solvents and water during a “closed loop” production process, water, energy and chemical usages are much reduced. This combined with Farm to Home’s GOTS (Global Organic Textile Standard) certification and low-impact dyes, which contain no toxic chemicals, means the brand can create collections that are both affordable and truly environmentally sound. The TENCEL™ brand is proud to be partnering with Farm to Home, and all our partners, who are paving the way for a sustainable future to meet the needs of today’s conscious consumers and the precious environment we live in.
Source: Textile Focus