Endeavouring to extend the lifespan of products, footwear major Adidas and designer Stella McCartney have launched the first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem.
Footwear giant Adidas and designer Stella McCartney have launched the first of its kind sportswear garment designed to demonstrate the potential of a circular fashion ecosystem.
“The tracksuit comes from the brand’s pilot circularity programme, Made to Be Remade, and has been designed and produced within New Cotton Project.
The highlight is a take-back scheme wherein consumers can wear the garment down and then return it by scanning a QR code on the product so that it can be remade.”
THE GARMENT IN QUESTION:
- The consortium collected and sorted post-consumer end-of-life textiles, which using pioneering Infinited Fiber technology, were regenerated into a new man-made cellulosic fibre called Infinna.
- This fibre, which looks and feels just like virgin cotton was then turned into a yarn blended with organic cotton, for garment production.
- The tracksuit was made using viscose (60% viscose, 40% organic cotton), and the process was taken from a linear to a circular one, as the apparel’s function and style were of equal focus to the garment’s end of life existence.
- The oversized tracksuit blends peach-soft material with a neutral light grey and black colour palette to provide a contemporary canvas for the next generation to move through the world.
WHAT THEY SAID:
Sport is about always evolving the approach, and material innovation is no different. More than ever, we are being challenged to find new solutions to deliver the potential for circular fashion, so it’s been hugely exciting to collaborate with like-minded thinkers in the fashion landscape to help not only us, but the industry invent, innovate and consciously design.
— Stella McCartney
THE CIRCULARITY PROGRAMME: The Made to Be Remade programme is Adidas’ first approach to extending the lifespan of products, following the launch of its Futurecraft loop shoe—an early prototype in helping keep footwear in play for longer. The Adidas by Stella McCartney garment is the latest milestone which demonstrates the efforts to produce a commercial end-of-life garment.
Consumers can wear the new sportswear set until it's worn out, and then return it by scanning the QR code on the adidas app.
The product can then be sent back to Infinited Fiber Company’s recycling stream where it can be broken down to be reused, ensuring less waste goes into the fashion eco-system.