With the focus on empowering women to live life without limits, swimwear brand selects the performance fibre for long-lasting fit and chlorine resistance
Elomi, the pioneering lingerie and swimwear brand designed for the fuller figure community, and Hyosung, the world’s largest manufacturer of elastane, have teamed together to offer an elegant range of swimwear made with Hyosung’s creora® highclo™ elastane.
Hyosung’s creora® highclo™ elastane was designed to overcome the fibre’s vulnerability to damage by chlorine. In swimwear, it improves fabric durability and delivers long-lasting fit retention allowing the wearer to feel and look their best.
Elomi will feature creora® highclo™ in the lining of its 2022 spring/summer Bazaruto swimwear range. Inspired by the clear blue sea, Bazaruto dives in with a gorgeous Sapphire base complete with matching fishnet-look crochet that elevates the pieces by adding subtle detail to the collection. The Bra-Sized Plunge Bikini and new One-Piece deliver support and perfect fit.
Additionally, the brand’s much-loved Magnetic range uses creora® highclo in its outer fabric. Available in Sapphire for SS22, Magnetic’s UW plunge bikini top is flattering for all bust shapes and sizes and can be matched with the co-ordinating Full Briefs. Both Bazaruto and Magnetic pieces can be mixed and matched.
“Elomi has established an amazing reputation for its passion for body inclusivity and positivity,” said Claire O’Neill, Hyosung European Marketing Manager. “We are thrilled to help the brand develop long-lasting, formfitting and stylish swimwear that makes women feel as confident and beautiful as they can be.”
“We specialise in designing and manufacturing high-quality bra-sized swimwear for the fuller figure and it’s really important to us that our swimwear has longevity – this is why we choose to use durable fibres,” said Charlotte Davies, Senior Elomi Brand Designer.